Increasing Cold Email Response Rates with Jeff Molander

Here’s a chat with Jeff Molander, a sales trainer who helps salespeople generate more appointments by sparking conversations using cold email.  He’s the author of Spark Selling & Off the Hook Marketing.  Jeff’s also the Simon Cowell of email critiques, so if you’re not getting responses and have thick skin contact him.

Jeff shares plenty of actionable tactics in this interview including:

  • Why it’s hard to get the attention of strangers
  • How top performers breakthrough
  • Example of opening sentences you can steal that create curiosity
  • How to generate language in cold emails that don’t feel self-serving
  • The big mistake people make in their call to action (and how to fix it)
  • One critical step you must take before sending an email
  • How to leave voicemails that pique curiosity

 
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