How To Reach Your Prospects By Leveraging a Shared Audience

The Big Idea Identify podcasts that have an audience similar to your target audience. Identify 2-3 topics you can speak about that would help their audience kick more ass. Use the email template below to reach out. Follow up 4 times with rebump.cc Rinse and repeat Example: Email Template Subject: Your interview with Jeremy Reeves Hi Matt, I’m a big fan …

How to Persuade Prospects to “Lean Forward” Using Cold Email

Most cold emails I receive include a call to action that sounds something like this: “Josh, let’s schedule a 30 minute call so I can share these ideas with you.  What day next week works best for you?” The problem?   Asking for someone’s time is a pretty big ask.  Especially if it’s the first date.  So here are a few cold …

cold calling

How to Get Your Heart Rate Below 75 bpm When Cold Calling

Few things get the heart racing more than cold calling.  Here are 6 ideas you can try to slow your heart rate below 75 bpm when dialing. Idea #1: Detach From “Getting” If you have a getting mentally such as “I need this call to result in a meeting” you’re going to have a soul crushing experience cold calling.  Why?  Because your prospects will “smell” your intent …

How to Qualify Without Interrogating

Asking too many qualifying questions can sometimes make your potential customers feel like they’re being interrogated. Here’s some phraseology you can use to qualify without questioning (hat tip to Stan Billue): John, tell me about your two top priorities this year. John, let’s say we’re chatting 6 months from now.   Share with me what you’d like your candidate experience to look like. John, fill me in on what you’re doing today. John, bring me …

How to Diffuse Any Objection Without Creating Sales Pressure

“Your price is too high.” “We don’t have a budget.” “Send me some information.” Objections like this can really throw you off balance. Why?   Because your gut tells you to “counter” or “overcome” the objection. But when you go into convince mode, you create sales pressure.  And nothing makes people retreat more than sales pressure (it’s why you tell retail sales …

email introduction

How to introduce two people over email

Here’s a template you can steal that ensures both people see the value of an email introduction. Subject: Email Intro: Elena & Nicole Hey Nicole, As mentioned during lunch yesterday, I really want you to meet Elena. Elena is the CEO and Founder of Skill Scout. Skill Scout helps companies attract and hire the right people by creating a 2-3 minute …

cold email

Here’s the Cold Email That Landed a Meeting with One of the Biggest Telecom Companies

You are about to see the cold email that landed a meeting with one of the biggest telecom companies. Why it works It teaches the potential customer how to achieve a desired outcome BEFORE asking for anything (like a meeting).  In other words, give, give, give before asking for something in return. Here’s the formula: “You’re missing out” subject line: Identify a pain point in the subject line and …

How to Follow Up After Someone Downloads Your Content

Whenever I download an ebook or white paper, I typically get a cold call or follow-up email that sounds something like this: Example 1: Cold Call [Company] “Hi Josh, this is James Browdy from ACME Inc. How are you doing today? [Me] “Fine, James Browdy from ACME Inc.  How are you doing today?” [Company] “Great, thanks for asking.” Awkward pause. [Company] …

how much does it cost

How to Answer: “How Much Does This Cost?”

I was recently asked how to best respond to the “how much does this cost” question. Here’s the formula and an example: The Formula State how you’re going to help your prospect kick more ass (achieve their desired outcome). Frame the investment into 3 buckets.  Notice I’m using the word investment, not price.  Investment suggests that you make a return on …