How To Get A 35% Cold Email Response Rate Without Selling Your Soul

Last week, I was speaking with the CEO of a startup who struggled to send cold emails without selling her soul (e.g. pushy sales tactics).  Most, if not all, CEO’s of startups I’ve met have a sense of idealism – they have discovered a problem, are uber passionate about their solution, and want to generate sales, but they don’t think of themselves as being …

Six memorable ways to say “thank you” after the sale

A few months ago I purchased a custom made one of a kind guitar from Bob who worked at a guitar shop in Los Angeles. Bob took the time to understand my needs and educate me on things like tone woods and body shapes. He had this “how can I help” rather than “how can I sell” way about him. …