Course – How To Crush Your First Meeting With A Potential Customer

Best news ever: a potential client has agreed to meet with you! Eeeeek! That means you actually have to, um, meet with them. What will you say first? Should you go into pitch mode? The first impressions you make on a date are lasting, and so are the first impressions you make on prospective customers. They set the tone for the …

How To Run Your First Meeting With A Potential Customer – Part 1

Congratulations. You’ve scheduled your first meeting with a potential customer! You’re eager to make a stellar first impression so you can progress the sale — but what’s the best way to make that happen? Do you jump right into PowerPoint presentation mode? Do you give a demo? How do you provide background on your company without falling into the trap …

How To Get A 35% Cold Email Response Rate Without Selling Your Soul

Last week, I was speaking with the CEO of a startup who struggled to send cold emails without selling her soul (e.g. pushy sales tactics).  Most, if not all, CEO’s of startups I’ve met have a sense of idealism – they have discovered a problem, are uber passionate about their solution, and want to generate sales, but they don’t think of themselves as being …

Six memorable ways to say “thank you” after the sale

A few months ago I purchased a custom made one of a kind guitar from Bob who worked at a guitar shop in Los Angeles. Bob took the time to understand my needs and educate me on things like tone woods and body shapes. He had this “how can I help” rather than “how can I sell” way about him. …