They’re afraid you’re going to try to talk them into buying.
The problem is the word “into”.
People can smell your commission breath when you try talking them into buying. They know you have an ulterior motive— that you’re putting your best interests in front of theirs. That you’re cherry picking stats to persuade.
And yet people buy things all the time without being persuaded.
Brown boxes are delivered to doorsteps everyday.
Over 800,000 people subscribe to Masterclass.
All without anybody persuading anyone.
Selling isn’t about persuading.
It’s not your job to talk people into things.
Instead, detach from the outcome.
Let go of assuming you’re for everyone.
Shift from persuading to guiding people to persuade themselves.
However, you can’t do that with the traditional sales approach.