Selling Without Pitching

From “we’re all set”
to “hmm, are we?”

A prospecting workshop for when your biggest competitor is “we’re fine.”

See the workshop Just want to get better at selling? Start here

Teams I've trained

  • Brex
  • Gong
  • EMARKETER
  • Zendesk
  • HubSpot
  • Snowflake
  • Alteryx
  • BILL
  • General Assembly
  • C2FO
  • Redgate
  • Lee & Associates
  • Florida Risk Partners
  • GovSpend
  • AdvancedMD
  • AB Tasty
  • SambaSafety
  • Remerge
  • Gaggle
  • Flix
  • Appetize
  • Apex Learning
  • Involta
  • Investis Digital
  • Veritas Prime
  • Acaria Health
  • Weathermatic
Josh Braun, smiling, outdoors in a green t-shirt

Who's teaching

Hi, I'm Josh.

I was the first sales hire at Jellyvision. These days I help teams start conversations without pitching.

  • 289k follow along on LinkedIn
  • Trained teams at Gong, HubSpot and Brex
  • 13k read the weekly email
More about me →

The workshop

Pushing harder doesn’t move buyers. Noticing something does.

Your buyers already have a way of getting the job done. When they feel pushed, they dig in.

So what gets them to consider something different? A question that helps them see something they hadn’t considered. Then they decide for themselves.

In this workshop, your team learns how to poke the bear: how to start conversations that spark curiosity instead of resistance.

See the workshop

From the room

“His guidance on conducting thoughtful discovery and detaching from outcomes has led to tangible improvements, including a reduction in ‘commission breath’ and increased progression from discovery calls to product demos.”
Amanda HarmonDirector, Sales Enablement, EMARKETER
“If you run events for sales people, do yourself a favor and hire Josh to run a workshop for your audience.”
David R. Carothers, CIC, CRM, CWCAFounder, Florida Risk Partners

The objection lab

What did they just say to you?

Tap the one you heard this week. Get a two-minute answer.

Episode · 1:18

Your Price Might Not Be Too High

The subtle art of getting to more truth when someone pushes back on price.

Play episode

Pick a door. No pitch on the other side.

Free · 7 lessons You're not losing to competitors. You're losing to comfort. The 7 forces that keep buyers frozen in the status quo, and how to melt each one.

7 short lessons by email. Then it ends.

Podcast · Short episodes Inside Selling Most episodes run under three minutes. Cold calling, objections, mindset. One idea, then back to work. Browse episodes → Shop · Courses, books, cards Go deeper Poke the Bear, The Discovery Call, Tongue Tied flashcards and the free For Sale book. Visit the shop →

An open letter

Dear Salesperson,

What if you stopped trying to change my mind?

What if you had zero expectations when you reached out to me?

Whenever I feel the push, I pull away. So do you. So does everyone.

Ask me a question that shines a light on a problem I'm not aware of. Then let me come to my own conclusion.

Sort me, don't sell me.

Sincerely, A Prospect

Read my 10 principles of selling →

The weekly email

Letting go of the pitch starts with you.

One idea a week. Things like how to start conversations with skeptical prospects. Unsubscribe anytime.

I will never spam or sell your info. Ever.

For your team

Hearing “we’re all set” a lot?

Selling Without Pitching is a 3-hour prospecting workshop for SKOs and team offsites. In person or remote.

Check availability Or call or text 954-695-0844

Now playing

Inside Selling
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