10 Things Prospects Hate

Here are ten things prospects hate.

  1. Time-sensitive offers. “If you don’t sign by the end of the month, the price will increase by 30%.”
  2. Poor follow-through. Not doing what you said you were going to do when you said you were going to do it.
  3. Burning the popcorn. Giving too much information. Vomiting product features.
  4. Commission breathe. Talking you into buying instead of guiding you to make up your mind.
  5. Desperation. “What do I need to do to win your business?” “We can offer you another discount.” “Just checking in on my email below.” “Just bumping this to the top of your inbox.”
  6. Any form of lying. “My boss told me to contact you.” Using “RE” in a subject line to get an open. Saying someone referred you when they didn’t. Local presence dialing. Telling part of the story instead of the entire story (lying by omission).
  7. A talk to listen ratio of 4:1. Flip it.
  8. Not taking no for an answer. “No, thank you.” But why don’t you want to.. ? “No thank you.” Give me two minutes to tell you about the… “Please remove me from your list” Aren’t you interested in saving money?
  9. Bashing the competition. Subconsciously says you’re insecure.
  10. Flattery. People see right through it, especially when you’re selling something.