Can I ask you an ususual question?
See what I did?
I created a gap between what you know and what you want to know.
It’s called an open loop.
Brains crave closure. It’s like a mental itch you have to scratch.
Open loops create curiosity.
Why am I talking about this?
Piquing curiosity is one of the best ways to lower the Zone of Resistance.
By way of example, here’s how to pique curiosity in a voicemail.
“Hey Kim, I’m Charlotte Johnson with Salesloft. I’m reading your job ad for remote BDRs and have a question. I’ll be around until 5. My number is 555-686-9689.”
Example cold call opener:
“Hi James. My name is Charlotte. I know I’m probably catching you mid coffee sip but I was hoping I could ask you a quick question.”
These openers are for Charlotte but you can easily apply them to your audience.
Don’t tell people the entire story.
Create a cliffhanger.
Knowing how to create curiosity is a good skill to master.