A Sales Wizard At Wrigley

How do you sell someone who isn’t looking to buy?

I’m at Wrigley Field.

I’m not thinking about buying peanuts.

Until a salesperson selling peanuts says this:

“They sell pee wee 5oz peanuts inside for $6. I’ve got humongous 10z peanuts for $3 on the outside.”

“You will get financially violated on the inside.”


The lesson?

The peanut salesperson didn’t ask me about a peanut problem. He made me aware of a peanut problem.

In other words, he poked the bear.

Illuminating problems prospects might not be aware is a sales superpower.

What does it cost your prospect if they buy peanuts on the inside?