Are You Making Deposits or Withdrawals?

Here’s an example of a “deposit” you can add to your cold email sequence.

“Hey, Lisa – I studied tons of cold calls that booked meetings – sharing a slideshow on what they have in common so that you can steal them for your audience. And it looks like you have SDRs. Is this something you’d like too see?”

A deposit is useful information that makes your prospect smarter about a topic they’re interested in.

This is for my business (Or Gong), but you can easily steal the framework for your prospects.

You can also modify this slightly for a cold call.

Like this:

Permission
“Hi, Lisa. My name is Josh. We’ve never spoken. I was hoping to speak with you briefly. Do you have two minutes?”

Invite
“Thanks. I’m calling because I recently studied tons of cold calls that booked meetings. And I’m sharing a slideshow on what they have in common so you can steal them for your prospects. It looks like you have SDRs, so I was hoping I could ask you a couple of quick questions to see if this might be relevant. Would that be okay?”

Conservation started.

Invitations always feel better on my soul than offering a demo because they come from a place of giving rather than getting.

What can you invite prospects to? Can you leverage something marketing put together?

Demos are withdrawals. Invites are deposits.

Make deposits.