Are You Microwave Selling?

Most people that connect with me on LinkedIn ask for a meeting right away.

They think selling is like a microwave. Instant.

When you have a microwave mindset, people can smell your commission breath. They know you’re going to try to talk them into buying.

The problem is the word “into.” 

When you talk people into things, they want out. 

Instead, imagine you’re cooking with a crockpot.

Like creating trust, cooking with a crockpot takes time.

Here are the ingredients for cooking with a crockpot on LinkedIn.

1. Identify five prospects who are active on LinkedIn.

2. Read their posts.

3. Hit like a few times.

4. Then join the conversation by teaching your prospect something they care about.

Like this:

“John, saw you’re scaling your team. Here’s a link to an SDR calculator that helps you determine the right quota to set for each SDR based on your desired return.”

5. After three shares over the course of a few months then ask for the meeting.

Like this:

“John, I analyzed 937 cold calls that booked meetings. And have a slideshow on what each of those calls has in common. Is this something you’d like to learn about?”

Ditch the microwave.

Get a crockpot.