“Being cheeky isn’t appropriate because I sell to the C-suite.”
“Humor isn’t appropriate for medical professionals.”
The C-Suite and medical professionals are people.
People don’t lose their sense of humor when they go to work.
The C-suite and medical professionals probably watch comedies on Netflix.
What’s appropriate humor for a cold email?
Cheeky or self-deprecating humor.
Here are a few cold email follow-up examples:
“John, you don’t have to wait three days to reply.”
“How have you gone so long without responding to me? I’m a delight.”
Here’s a funny cold email sign-off line Jon Buchan uses.
“Awaiting your fair but stern reply.”
“Awaiting your profanity-filled response.”
When you make a prospect smile, their brain subconsciously says, “Hey, that made me feel good; I’m going to respond.”
When you send vanilla, emotionally devoid emails, you’re just another vanilla scoop in a sea of vanilla.
Vanilla scoops get ignored because brains ignore patterns.
Be the mint scoop.
Show some style.