How do you get your emails to stand out in a sea of sameness? Storytime. Jacky Dorma, a mall kiosk associate at Hairclub, stopped me in my tracks with a killer opening line. Here’s the line: “What’s under the baseball cap?” I smiled. And smiling matters. Smiling is visceral. If you can make prospects feel […]
Using a before and after image to boost cold email response rates.
Henry’s Cold Email
Thoughts on being cheeky in cold emails.
This one thing is killing your cold email response rates.
How to write a cold email that motivates people to respond.
How to write cold emails that make prospects feel good.
Here’s a cold email that made me respond (and why).
The biggest cold email mistake and how to fix it,
An example of how to be a red X is a sea of white circles sales messages.