Cold Email Video Memes

How do you get your emails to stand out in a sea of sameness? Storytime. Jacky Dorma, a mall kiosk associate at Hairclub, stopped me in my tracks with a killer opening line. Here’s the line: “What’s under the baseball cap?” I smiled. And smiling matters. Smiling is visceral. If you can make prospects feel […]

Be Cheeky

Thoughts on being cheeky in cold emails.

Red X Cold Email

An example of how to be a red X is a sea of white circles sales messages.