Write Cold Email With an Eraser
Cut the fluff.
Features vs. Benefits
Never confuse a feature with a benefit again.
Less Hype, More Poking
Prospects are skeptical of hype. Do this instead.
Killer Copywriting from Gravy Solutions
People don’t care about your revenue. They care about their revenue.
Is Your Message Crispy or Generic?
Is your message crispy or generic?
Killer Copywriting
Killer copywriting on the Gumroad homepage. Here’s why.
Why Loss Aversion Motivates Prospects to Respond
Why loss aversion boosts response rates.
This Killer Copy Made Me Buy
This killer copy made me look.
What a Porsche Ad Can Teach You About Cold Email Copywriting
How vintage Porsche ad inspires people to care.
What If?
How to get prospects to consider what your’re selling.