A Magic Word For Increasing Response Rates
Here’s a magic world that might help increase your cold email response rates.
Make the Skeleton Dance
Turning negatives into positives.
People Don’t Care About What You Do
Turning “Here’s what we do” into “Here’s what you can do.”
A Simple Explanation of a Complicated Concept
A clear explanation of a complicated concept.
It’s Too Expensive
Joining the conversation already happening in your prospect’s mind.
Features vs. Benefits
Samuel Hulick uses this illustration to show the difference between features and benefits.
Flaunt Your Flaws
Flaunt your flaws.
Be Crispy
A cold email copy mistake you’re probably making.
Do You Have Bad Breath?
Writing copy that hits differently.
The Coffee Test
Does your sales message pass the coffee test?
