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Category: Copywriting

Write Cold Email With an Eraser

Cut the fluff.

Features vs. Benefits

Never confuse a feature with a benefit again.

Less Hype, More Poking

Prospects are skeptical of hype. Do this instead.

Killer Copywriting from Gravy Solutions

People don’t care about your revenue. They care about their revenue.

Is Your Message Crispy or Generic?

Is your message crispy or generic?

Killer Copywriting

Killer copywriting on the Gumroad homepage. Here’s why.

Why Loss Aversion Motivates Prospects to Respond

Why loss aversion boosts response rates.

This Killer Copy Made Me Buy

This killer copy made me look.

What a Porsche Ad Can Teach You About Cold Email Copywriting

How vintage Porsche ad inspires people to care.

The Cheat Code for Lowering Resistance on a Cold Call

How to read your prospect’s mind so you can start more conversations.

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