Here’s a magic world that might help increase your cold email response rates.
Turning negatives into positives.
Turning “Here’s what we do” into “Here’s what you can do.”
A clear explanation of a complicated concept.
Joining the conversation already happening in your prospect’s mind.
Samuel Hulick uses this illustration to show the difference between features and benefits.
Flaunt your flaws.
A cold email copy mistake you’re probably making.
Writing copy that hits differently.
Does your sales message pass the coffee test?