What’s the most powerful form of persuasion? Let’s say you want to hire someone to build a shed. You know the shed you want –…
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Let’s see . . . Do you avoid looking down at your iPhone? Or your Apple watch when it buzzes? Do you turn off what…
You don’t sell a product. You don’t sell a service. You’re not selling a solution. Or an app. Or a SaaS subscription. Here’s the only…
Watch this: Yes, they are selling a knife. But what they’re really selling is an identify. If you’re a Gerber knife person, you’re somebody who…
I posted on LinkedIn. The post prompted someone in my network to send me a message. He told me about a rep that was crushing…
Hat tip to Rudy Mancuso for the inspiration. And to Liston Witherill for the music.
Every day I’m blown away by all the incredible writing in this world. Stranger Things on Netflix, Mo Gawdat’s book Solve for Happy, this promotional…
You’ve been there. You spent a bunch of time with your prospect – discovery calls, demos, sending info, writing the perfect email, etc. Maybe you…
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There’s no shortage of sales advice for how to get the attention of crazy busy executives using cold email. But this interview is different because…