Diffusing “Your price is too high.”:

“Your price is too high.” What do you say? A lot of salespeople will defend their price by saying things like: “Did you purchase the least expensive car? Why not?” “I understand how you feel. One of our customers felt the same way. But what they found was we helped them increase profits.” These statements […]

Joining the Resistance

Knowing what to say to make people feel understood is a sales superpower for diffusing objections.