You Don’t Sell Yoga Pants
Do you know what you sell?
Sell Me This Pen
My take on sell me this pen.
How Are You Doing?
Phraseology that gets prospects to lower their guard and open up.
Clean Your Room!
Are you telling prospects your reasons why they should change or understanding theirs?
A Killer Question to Ask an Inbound Lead
This is my favorite question to ask an inbound lead.
Don’t Hold Price Hostage
Why holding price hostage puts people into the Zone of Resistance. And what to do instead.
Why cold calling is like surfing.
8 Language Patterns That Lower Resistance
Language patterns the lower the Zone of Resistance.
How To Weave Storytelling Into Explaining What You Do
How to elegantly explain what you do in a way that motivates people to want to learn more.
Selling hair at the mall.