Best news ever: a potential client has agreed to meet with you!
Eeeeek! That means you actually have to, um, meet with them. What will you say first? Should you go into pitch mode?
The first impressions you make on a date are lasting, and so are the first impressions you make on prospective customers. They set the tone for the relationship and determine whether the potential customer will continue the dialogue and ultimately do business with you.
Follow this step-by-step course to crushing your first meeting, from preparation, to demonstrating, to following through, and you will increase your chances of progressing the sale.