Most entrepreneurs I’ve met have a deep passion and enthusiasm for what they do. After all, they created the company and, oftentimes, the product. They are so passionate that they often launch into demo mode during the first 5 minutes of a call. They just can’t help themselves. The challenge is that selling isn’t about your product, particularly early in the sales cycle. It’s about your potential customer and their needs and wants. The more time the potential customer spends talking during the first meeting, the higher the likelihood of getting the sale. This video course will arm you with a tried-and-true approach for what to do BEFORE launching into demo mode so you can progress the sale.