“If I could show you how to make more money, would you be interested?”
“Having a solid life insurance plan is important, don’t you think so?”
“Would you like to lose tummy fat in 3 days without changing your diet?”
Few things fall flatter in cold emails than leading questions that encourage a desired answer.
Leading questions put prospects on the defensive because they can smell your commission breath. Prospects know you’re trying to box them in.
Instead, ask a neutral question that gets prospects to think differently about their current solution. In other words, poke the bear.
What do you know that your prospect might not know that can hurt them?
Example for Truthfinders:
“How do you know the founder you’re about to invest in won’t have a sordid history splashed across Tech Crunch’s homepage?”
Example for SambaSafety:
“If you run a MVRs quarterly, how do you know violations aren’t occurring between pulls?”
Example for Adam’s Grit Gaurd:
“What are you doing to ensure your wash mitt won’t scratch your car?”
Example for Gravy Solutions:
“How do you know if your Stripe account is losing revenue without you knowing it?”
Example for a staffing firm that places salespeople:
“How do you know good interviews won’t turn into bad sales hires?”
Example for AxiosShipping:
“How do you know you’re not being overcharged for shipping?”
Ditch the pitch.
Poke the bear.