Do Not Cast Pearls Before Swine

Here’s a proverb from the New Testament.

“Do not cast your pearls before swine.”

It means that you shouldn’t offer something valuable to someone who doesn’t understand its worth.

There’s a good lesson here.

Often times salespeople cast “pearls” even though prospects stop:

1. Talking openly about their situation.

2. Responding to your emails or phone calls.

3. Showing up to meetings.

4. Committing to the next step.

5. Keeping their word.

6. Respecting you.

If you’re casting “pearls” to “swine”, do something about it.

Send this one sentence email:

“Have you deferred the cold call workshop?”

No response?

That’s a gift.

Move on.

Use that time to strike up conversations with prospects who are motivated to talk with you.

Knowing how to manage your time is a good skill to master.

Turn off super pursuit mode.

It takes two people to make a sale.

You don’t create motivation, you align with it.

Sometimes you have to detach. Not because you want to, but because they want to.