You Don’t Sell a Product

You don’t sell a product.

You don’t sell a service.

You’re not selling a solution.

Or an app.

Or a SaaS subscription.

Here’s the only thing you’re selling regardless of what you sell:

You’re selling the ability for your prospects to do something better.

Here are examples of better:

iPhone flash: Take the best pictures of your kids at night.

Hair plugs: Feel more secure when dating. No need to wear your hat 24/7.

Yeti Mug: A cold drink after a 2 hour bike ride.

What do you sell?

How do you help your prospects do something better?

Examples of Better