You don’t sell a product.
You don’t sell a service.
You’re not selling a solution.
Or an app.
Or a SaaS subscription.
Here’s the only thing you’re selling regardless of what you sell:
You’re selling the ability for your prospects to do something better.
Here are examples of better:
iPhone flash: Take the best pictures of your kids at night.
Hair plugs: Feel more secure when dating. No need to wear your hat 24/7.
Yeti Mug: A cold drink after a 2 hour bike ride.
What do you sell?
How do you help your prospects do something better?
Examples of Better
Shultz Photo School
Postach.io
I’ve got a question. I’m an account manager for a SaaS product. I upsell existing customers, so my approach is different then a pure outreach.
What content on your site could you direct me to (or maybe its in your course), that addresses this type of outreach. Its Covid-time, so most of my outreach is email. I’m taking more of a “you’re paying this approach, but by switching to this pricing or features will improve”. I’m shocked that most outreach goes unanswered. I mean, you’re already a customer. I’m just trying to present different options. I’m looking for a new strategy….
Thanks for any points in the right direction.