You don’t sell a product.
You don’t sell a service.
You’re not selling a solution.
Or an app.
Or a SaaS subscription.
Here’s the only thing you’re selling regardless of what you sell:
You’re selling the ability for your prospects to do something better.
Here are examples of better:
iPhone flash: Take the best pictures of your kids at night.
Hair plugs: Feel more secure when dating. No need to wear your hat 24/7.
Yeti Mug: A cold drink after a 2 hour bike ride.
What do you sell?
How do you help your prospects do something better?
Examples of Better
Shultz Photo School