Congratulations. You’ve scheduled your first meeting with a potential customer! You’re eager to make a stellar first impression so you can progress the sale — but what’s the best way to make that happen? Do you jump right into PowerPoint presentation mode? Do you give a demo? How do you provide background on your company without falling into the trap of sounding “sales-y”? You want to quickly build credibility and trust, otherwise your potential prospect may ask, “Why am I wasting my time with you?”
This is part 1 of a video series that will show you how to run a first meeting with a potential customer so that you increase your chances of closing the sale. Enjoy.