Have You Given Up on Voicemail? Read This Before You Decide

Have you given up on leaving voicemails?

Perhaps you think:

“Prospects never call me back.”

“Nobody checks voicemail.”

The problem?

When you’re focused on the outcome (a returned phone call), you feel rejected when you don’t get what you expected.

And since rejection doesn’t feel good, you stop leaving voicemails.

There’s a popular neuroscience phrase that describes this, “neurons that fire together wire together.”

Same thoughts.

Same feelings.

Same results.

The way out?

Change your intent.

Prospects develop an interest in messages that are more familiar to them.

Repeated exposure increases familiarity. (As long as the exposure is positive). It’s called the mere exposure effect.

It is why brands like Coke advertise in print, radio, TV, and on billboards.

When you want a soda, you’re more likely to buy Coke because you’re repeatedly exposed to the message.

Think of your voicemail as another way to expose your prospect to your message.

Use voicemail to pique curiosity and familiarity.

Let go of having expectations of getting a returned call.

Here’s an example:
“Hey, Josh, Beth with Gravy Solutions. I’m going to shoot you an email with an idea I was hoping to get your opinion on. It involves issues related to failed payments. My number is 555-555-5555.”

See what I did there?

I’m creating a cliffhanger.


Brains crave closure. We naturally want to close the information gap, and it’s called an open loop.

This is for Gravy, but you can easily customize this voicemail script for your audience.

Different intent.

Different feelings.

Different results.