Pop quiz.
Why did I respond to Henry’s cold email?
Here the email:
Hey, Josh – Subscribed to your email list a few weeks ago. I’ve been doing digital marketing for eight years – have a few unconventional ideas that might goose sales of your Badass Guide without offering discounts.
I don’t get paid unless you make more.
Worth batting around a few ideas? Henry.
P.S. Not sure it’s a fit for you, but several course creators I’m working with are seeing a 10-12% MoM boost in sales.”
Why This Worked
“Subscribed” – Personalization
“Don’t get paid unless you make more”- Lowers ZOR
“Not sure it’s a fit” – Also lowers ZOR .Sound curious not pushy.
“10-20% increase” – Impact and social proof.
“a few unconventional ideas” – piques curiosity.
– “I don’t get paid unless you make more”: we’re in this together, it’s not a hit-and-run
– “10-12% MoM boost in sales”: plausible and exciting proof that what Henry offers work
-Casual writing: Casual writing feels more relatable.