Imagine this scenario.
Your out-of-warranty Macbook Pro starts to crash frequently.
Then it starts to make an unusual noise.
You do a Google search and see an ad for two computer shops.
Shop A
“Over 6,000 computers serviced since 2015.”
Shop B
“Over 6,000 MacBook Pros serviced since 2015.”
Which shop do you choose?
B right?
That’s because shop B specifically mentioned a MacBook Pro.
Shop A was generic, so it’s not as credible.
Why am I talking about this?
When reaching out to prospects, the more specific or crispy you are, the more credible you are.
Don’t do this:
“We reduce shipping costs.”
Do this:
“Hi John – We’re seeing that many e-commerce companies in the pet space doing at least 5k/ per month in revenue are overpaying for shipping by 10-15%. One of the reasons is the weight and dimensions of boxes for pet products. Worth exploring for Animal Pharm? Either way, I bought Cucumber Melon shampoo for my dog and love the smell!”