Imagine this scenario.
Your out-of-warranty Macbook Pro starts to crash frequently.
Then it starts to make an unusual noise.
You do a Google search and see an ad for two computer shops.
“Over 6,000 computers serviced since 2015.”
“Over 6,000 MacBook Pros serviced since 2015.”
Which shop do you choose?
That’s because shop B specifically mentioned a MacBook Pro.
Shop A was generic, so it’s not as credible.
Why am I talking about this?
When reaching out to prospects, the more specific or crispy you are, the more credible you are.
Don’t do this:
“We reduce shipping costs.”
“Hi John – We’re seeing that many e-commerce companies in the pet space doing at least 5k/ per month in revenue are overpaying for shipping by 10-15%. One of the reasons is the weight and dimensions of boxes for pet products. Worth exploring for Animal Pharm? Either way, I bought Cucumber Melon shampoo for my dog and love the smell!”