Cut the fluff.
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Features vs. Benefits
Never confuse a feature with a benefit again.
Read More »Less Hype, More Poking
Prospects are skeptical of hype. Do this instead.
Read More »Killer Copywriting from Gravy Solutions
People don't care about your revenue. They care about their revenue.
Read More »Is Your Message Crispy or Generic?
Is your message crispy or generic?
Read More »Killer Copywriting
Killer copywriting on the Gumroad homepage. Here’s why.
Read More »Why Loss Aversion Motivates Prospects to Respond
Why loss aversion boosts response rates.
Read More »This Killer Copy Made Me Buy
This killer copy made me look.
Read More »What a Porsche Ad Can Teach You About Cold Email Copywriting
How vintage Porsche ad inspires people to care.
Read More »The Cheat Code for Lowering Resistance on a Cold Call
How to read your prospect's mind so you can start more conversations.
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