Do you know what you sell?

My take on sell me this pen.

Phraseology that gets prospects to lower their guard and open up.

Are you telling prospects your reasons why they should change or understanding theirs?

This is my favorite question to ask an inbound lead.

Why holding price hostage puts people into the Zone of Resistance. And what to do instead.

Why cold calling is like surfing.

Language patterns the lower the Zone of Resistance.

How to elegantly explain what you do in a way that motivates people to want to learn more.

Selling hair at the mall.