Most people that connect with me on LinkedIn pitch right away.
They want instant gratification. They’re “cooking” with a microwave.
When you “cook” with a microwave, people can smell your commission breath. They know you’re putting your best interests before theirs.
Instead, imagine you’re “cooking” with a Crockpot instead of a microwave.
Similar to creating trust, cooking with a Crockpot takes time.
Here are the ingredients for cooking with a Crockpot on LinkedIn.
- Identify ten prospects who are active on LinkedIn:
- Stalk before you talk. Read their posts. Get a feel for what they’re interested in.
- Hit like a few times.
- Then join the conversation by teaching your prospect something they care about.
“John, saw you’re scaling your team. Here’s a link to an SDR calculator that helps you determine the right quota to set for each SDR based on your desired return.”
- Set your Crockpot timer to two months. After three shares over a few months, ask for the meeting.
“John, I analyzed 937 cold calls that booked meetings. And have a slideshow on what each of those calls has in common. Is this something you’d like to see?”
Trust isn’t something you can instantly “cook” in a microwave.
You burn trust when you cook it in a microwave.
Get a Crockpot.
Good old-fashioned delayed gratification for the win.