How To Reach Your Prospects By Leveraging a Shared Audience

The Big Idea

1. Identify podcasts that have an audience similar to your target audience.
2. Identify 2-3 topics you can speak about that would help their audience kick more ass.
3. Use the email template below to reach out.
4. Follow up 4 times with rebump.cc
5. Rinse and repeat

Example: Email Template

Subject: Your interview with Jeremy Reeves

Hi Matt,

I’m a big fan of Rocketship.fm and enjoyed your interview with Jeremy Reeves where you talked about how to methodically put together a sales funnel that provides real value to your potential customers.

I coach and blog about sales at salesjunkie.com.

My mission is to help early stage companies generate a steady flow of leads without selling their souls. If you’re open to it, I’d love to teach your audience about any of the following topics:

• How to have a first sales conversation
• How to use cold email to get meetings
• How to diffuse objections
• The technique and complications of sword swallowing

Would any of these topics be helpful to your audience?

Best,
Josh

P.S. I was recently interviewed on B2B growth about how to stay in control during a sales conversation. You can check it out here.

Follow Up

Use rebump.cc to follow up 4 times. Use the default rebump.cc follow up templates.

Rinse and Repeat

Target 5 new podcasts each month.