Ryan Reynolds used Winnie the Pooh in an ad for his mobile phone company as the beloved children character entered the public domain.
Ryan inspired me to create a Winnie the Pooh video ad for CaptivateIQ.
For context, “John Smith” is the prospect, but reps can swap his name out for anyone they’re targeting.
The thumbnail in the cold email would be the book cover (with the prospect’s name).
No, this won’t 10X your response rates.
But hopefully, it inspires you to be a red X in a sea of white circles.