Reducing Meeting No-Shows

It’s Tuesday Morning at 9:00 am.

You’ve got a meeting with a prospect who seems interested in your product or service. You take a deep breath and log into ZOOM.

9:05 a.m.: Nothing. But they’re probably running late. It happens.

9:10 a.m.: That’s strange. Maybe they’re having trouble logging in.

9:15 a.m.: Still nobody in ZOOM but you.

9:18: You call and shoot off an email, but get no answer.

9:25 a.m.: No call. No text. No email. You’ve got yourself another no-show.

Here’s an email reminder you can send a day before your meeting that will reduce meeting no-shows.

The Meeting Confirmation Email

Subject: {Confirmed} Tuesday at 3 p.m.

Hi Jason, on our call tomorrow, you’ll see a different method top-performing reps are using to start conversations with people they want to get in front of.

Please join us Tuesday at 3 p.m. EST via Zoom here.

Here’s the agenda:

1.  Common cold email pitfalls (and how to avoid them).

2.  How to craft messages that invite people to care and motivate them to respond.

Is there anything you’d like to add?

Chat soon,


P.S. I know you’re crazy busy, so if things change let me know.

Why This Works

  • “A different method” – Piques curiosity.  People crave closing a gap between information they know, and information they want to know. It’s called an open loop.
  • “High growth companies like A & B” – People tend to follow the actions of the masses. It’s why you desire the restaurant with the line out the door over the one that doesn’t have a wait. It’s called the Bandwagon effect.
  • “Start conversation” – the superpower. A result the prospect wants but doesn’t have.
  • “Here are two short posts” – Writing cements your position as an expert. Prospects are drawn to experts like moths to a flame. Educates instead of persuading.
  •  “I know you’re crazy busy so if things change I can work around your schedule” – Subconsciously says, “there’s no pressure here”. Detaching from the outcome lowers sales resistance. The opposite is also true.