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What do you want to get better at?

Start there. Each one below helps with one thing.

✓ Pay once✓ No subscription✓ Lifetime access✓ 30-day refund

Reach out without getting tuned out.

The Badass B2B Growth Guide helps you figure out who to contact, what to say, and how to follow up.

Updated for 2026

18 lessons on who to contact, what to say, and how to follow up.
AI prompts you can copy and paste.
A complete example, from research to follow-up.
Something to try after every lesson.
A Customer Interview Guide to learn what matters to buyers.

Ask your AI about the guide

Have a question? Your AI can find the lesson and share my advice.

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Get the Growth Guide · $197

Course · Run better calls

Lead the first conversation

The gentle art of understanding instead of convincing or pushing.

New · AI agents welcomeAsk your AI anything from the course. It finds the lesson and quotes me.

$197Get it

Flashcards · Defuse objections calmly

34 objection flashcards

Objection on the front. What to say on the back.

New · AI agents welcomeAsk your AI what to say. It quotes the cards.

$47Get it

Course · Start more conversations

Start conversations with skeptical prospects

An easy-to-learn cold calling method that works without the debilitating feeling of rejection. Try the free tool →

New · AI agents welcomeAsk your AI anything from the course. It finds the lesson and quotes me.

$197Get it

Book · For a laugh

What not to do, captioned

Snakes doing salesy things, and what to do instead.

$20Get it

Guide · Write better outbound

Write outbound in your buyer's words

Interview four customers, hear what they really wanted, and turn their exact words into openers that get replies. Includes a Claude prompt that does the analysis for you.

$25Get it

Free. No pitch.(It'd be pretty awkward if I pitched you.)

Mini courseSelling TrustNo trust, no transaction. Close the trust gap over 7 weeks.

Mini courseYou're losing to comfortThe 7 forces that keep buyers frozen in the status quo, and how to melt each one.

BookFor SaleSelling without pushing, convincing or begging.Read it free →ToolPoke the Bear toolA free prospecting tool built on the Poke the Bear method.Try it →

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