Writing subject lines is easy. But writing subject lines that get opens? Not so easy.
But fear not. Here are 27 subject lines you can steal that typically get a 38% open rate.
- Bob Jones suggested I contact you
- Bob Jones says you’re interested in lead generation
- Hey Molly
- Only open if you want to convert more demos into revenue
- Quick question Kurt
- An idea for Verizon FIOS
- Your article in the WSJ
- Want BDR’s that set 10+ meetings per week?
- Wanna get meetings with practically anyone?
- Wanna get more meetings with your dream customers?
- Wanna generate a steady flow of meetings with prospects?
- Wanna increase GEICO’s auto quote conversion rates?
- 15.5% increase in luggageonline.com sales in 30 days
- Did I lose you? (use a final “breakup” email in a sequence)
- Verizon + Jones Agency {their company} + {your company}
- Idea to increase sales of handbags on domain.com
- SaaS Sales People – Are you still doing demos like this?
- Basecamp vs. Asana – whose support is better?
- idea to increase Geico’s auto quote conversion rates
- idea to increase {Vanguard’s Q1 revenue
- Hey Bob, found you through the Being Boss podcast
- Hey Sue, congrats on winning the best place to work in Chicago!
- Hey Jess – About AT&T and SalesJunkie
- Jason, loved your recent post on lead generation
- If you’re using Salesforce you need this tool
- 35% response rate on your cold email? Yes please.
- Only open if you’re willing to question your beliefs about SaaS lead generation
- Statistically speaking you won’t make quota unless you do . . .
- How to turn more SaaS demos into customers
- Avoid these 5 SaaS demo mistakes
- More FIOS customers for Verizon, what do you think Mark?
- Built a thing that increases FSA participation, what do you think Melanie?
- Hey Jason – about Basecamp . . .
- My apologies in advance
- More gaming app clients for {company} what do you think {first}?
- The audacity of this email
- The pitch inside this email is as obnoxiously blatant as it comes
- This webinar on cold calling will make your prospect’s smile.
- This webinar on cold outreach will increase your response rates
- Double-digit cold outreach response rates in 30 days? Yup.
- via Bob
Why they work:
- Intriguing – piques curiosity without giving away too much information
- Referential- few subject lines are more effective than referencing someones name
- Relevant – speaks to a benefit your potential client will realize
- Provocative – challenges the current way of thinking
- Personalized – uses the prospects first name
What Open & Response Rates Should You Expect?
Your open rates should be 20% or higher.
If your response rates are are below 12% you might:
- be contacting the wrong person
- not have a benefit or pain that resonates
Happy emailing.
These are great. I’ve been getting a really good open rate with “Can I take a moment?” Leaves out the benefit-based aspect, but they’ve been getting read (or opened, anyway).
Thanks for a lot of great content!
Glad you found the post helpful Scott. Thanks for sharing your subject line. I’ve used a similar subject line “Can I steal a minute?”