How To Get A 35% Cold Email Response Rate Without Selling Your Soul

Last week, I was speaking with the CEO of a startup who struggled to send cold emails without selling her soul (e.g. pushy sales tactics).  Most, if not all, CEO’s of startups I’ve met have a sense of idealism – they have discovered a problem, are uber passionate about their solution, and want to generate sales, but they don’t […]

This Follow-Up Email Got A Response In 30 Seconds

Ever had a warm prospect go dark?  If so, here’s an email template with a 40% response rate that you can try, along with the “tear down in red” as to why it works (so you can make it your own). The Breakup Email Template Subject:  voicemail (This subject line is highly effective when combined with leaving a voicemail.  Before sending […]