Persistence Part 1: How Much is Too Much with Jessica Watts
“Either you’ve been eaten by alligators or you’re just plain swamped.” “Don’t leave me hanging.” “I’ve tried reaching out multiple times. If I offended you in a way please let me know.” Prospecting persistence. What every sales reps is required to have. But how much is too much? On this episode Jessica Watts and I […]
How To Get A 35% Cold Email Response Rate Without Selling Your Soul
Last week, I was speaking with the CEO of a startup who struggled to send cold emails without selling her soul (e.g. pushy sales tactics). Most, if not all, CEO’s of startups I’ve met have a sense of idealism – they have discovered a problem, are uber passionate about their solution, and want to generate sales, but they don’t […]