Here are 21 phrases prospects hear all the time.
- Best in class
- 360-degree view
- Easy to use
- Increase sales
- Save time
- Save money
- Cutting edge
- User friendly
If you’re using these phrases you’re a white circle in a sea of white circle sales messages. You’re swimming in the Sea of Same.
What’s the way out?
Use words you’d say to someone over coffee. It’s called the Coffee Test.
For example, you’d never say this to someone over coffee:
“Most sales organizations aren’t exploring the opportunities to optimize their cold call messaging to increase ROI.”
You’d say this, “Your reps take a 2-hour workshop and start making cold calls that motivate skeptical prospects to want to learn more.”
Are you swimming in the Sea of Same?
Can you pass the coffee test?