What if you could have 15 conversations for every 50 outbound dials without adding anything to your tech stack?
See what I did?
I made you think differently about how you’re getting the job done. In other words, I poked the bear.
Selling is about shining a light on the cost of inaction.
The idea is to contrast what is with what’s possible.
Typically salespeople have 1-2 conversations for every 50 dials. 15 is what’s possible with Phone Ready Leads. More conversations equal more opportunities. The opposite is also true.
Example for Gong:
“What if you could clone top performers without listening to discovery calls?”
The word “without” shows the contrast.
Example for CaptivateIQ :
“What if you could calculate and run commissions statements for 100+ reps in one-third the time without any manual data entry or errors?”
(Typically, this job is error-prone and takes 5+ hours.)
Example for Gravy Solution:
“What if you could recover 56% of failed payments without using internal resources?”
(Typically, companies recover 15%.)
What “what if” question might you ask?