To come up with jokes, Jerry Seinfeld would pull out a calendar and put a red ❌ on the days he wrote.
Seinfeld’s goal wasn’t to be a better writer.
It was to earn a red ❌ without skipping a day.
Seinfeld didn’t want to see any empty squares at the end of the month.
There’s a good lesson here.
Jerry’s writing technique is a good way to get better at cold calling (or anything else).
Forty dials earn you a red ❌.
Exercised for 30 minutes? Red ❌.
Meditated? Red ❌.
Getting better is a byproduct of knowing what “good is” and not having empty squares.
What do you think about taking the Red ❌ challenge?