1. Discounts don’t end at the end of the month.
2. Stats are cherry-picked to prove a point.
3. “This is not a sales pitch” means it’s a sales pitch.
4. My boss didn’t really ask me to follow up.
5. We don’t have a “limited number” of seats left for the webinar.
6. We tell part of the story, not the entire story.
7. “Re:” in the subject line doesn’t mean you replied to a previous email.
8. Our product is not “the best…” or “the only…”
Integrity needs to be the highest priority when selling.