Here’s a cold call I received and a suggestion on how to improve it

I was in the market for a tool that would help increase call volume and turn more conversations with prospects into meetings.

A quick Google search led me to a vendor who had lots of content aimed at making me smarter about my problem and the options for solving it. So I submitted my contact details in exchange for an e-book. 20 minutes later I got a cold call from a sales rep. You can hear the call below along with a suggestions that would increased the reps chances for continuing the conversation.


And here’s the script: