Cold Outreach That Makes Prospects Feel Good with Ryan O’Hara

Ryan O’Hara is the VP of Marketing for LeadIQ and a complete legend when it comes to cold outreach. He typically gets a 50% response rate on his campaigns. I loved interviewing him on Inside Selling because he brings so much positive energy and creativity to the prospecting process. On this episode Ryan shares a few ideas for how to use humor, imagery and music to stand out in crowded inboxes.