Ditch the Pitch

A few years ago I attended a networking event and asked a CEO what he did.  Rather than launching into a 30-second elevator pitch, he had a conversation with me that resulted in a $45,000 sale.  In other words, he ditched the pitch.  Instead of doing a monologue we had a dialogue.  In this episode, you’ll learn the four-part framework he used to inspire me to care and be motivated to learn more.