How OneBlade Defines Their Ideal Customer

Love OneBlade’s clarity on who their ideal customer is:

“Our goal is to go to that guy that uses a cartridge right now and is getting poor results.”  And to narrow their perfect customer down even more, that guy is an older executive type who doesn’t have an issue with price but is rather looking for a luxury “shaving experience.”

Can’t you visualize this guy?  How would you describe your ideal customer?