What Do Your Customers Want to Become?

Watch this:

Yes, they are selling a knife.

But what they’re really selling is an identity.

If you’re a Gerber knife person, you’re somebody who loves adventure.

Who gets into trouble.

Who makes things happen.

Who’s strong.

They are selling you on this idea that you can be be this kind of person.

What do your customers want?

Who do you customers want to become?