The most important trait a salesperson can have is integrity. That’s because salespeople have a bad rep. You’ve probably experienced the telemarketer that calls you during dinner. Or the retention specialist that won’t let you cancel your internet service. Or the crazy mall kiosk person that wants to rub lotion on your hand. As salespeople, we have to behave in ways that don’t reinforce this negative stereotype. In this episode of Inside Selling Ryan O’Hara, the VP of Marketing at Lead IQ and I groove about the importance of having integrity when selling.