What to say when a prospect objects

Most objections aren’t really objections. They’re people telling us they’re getting the job done without us. That’s usually true.

So we don’t argue. We diffuse the pressure, get curious, and see if there’s something they might not know. If there isn’t, that’s fine too.

• “We’re all set”
• “Send me some information”
• “We don’t have a budget”
• “We do that in-house”
• “This isn’t a priority”
• “Call me next quarter”

All 34 of my answers, with audio, are in Tongue Tied.