Persona: Director of Business Development managing SDRs that write cold emails
Solution: AI-powered email writing tool
Output:
• Job to be done: Create effective cold emails to engage potential clients
• Current Method 1: Write emails manually using best practices and guidelines
• Current Method 2: Use templates and personalize manually for each prospect
• New Way (solution approach): Utilize an AI tool to generate personalized, data-driven emails
• Poke the Bear questions:
1. When crafting emails, do you typically start from scratch, tweak templates, or let AI suggest personalized content?
2. As market trends change, do you update strategies ad-hoc, rely on SDR intuition, or leverage real-time data insights?
3. For measuring success, do you track manually, depend on CRM reports, or access instant analytics tied to each email version?
4. To align messaging with prospects’ interests, do you research individually, use generic segments, or have AI tailor emails automatically?
5. When onboarding new SDRs, do they learn through trial, from static guides, or by following AI-driven best practice suggestions?