"12 Timeless Principles of Selling" Download the Free Book
awesome usersbenefitsFrom Joshbraun

What Entrepreneurs Can Learn From Canon

By December 6, 2015 No Comments

LOVE this reminder from Canon  – your customers don’t care about your product, they care about what your product enables them to do better.

A Canon customer thinks: “I am amazing.  You should see what I can do with this Canon Rebel.  Look at these awesome pictures of my grandchildren.

What can your customers do with your offering that they couldn’t do before?

For more about how to make your customers more awesome, check out Badass: Making Users Awesome by Kathy Sierra.

Josh Braun

About Josh Braun

Leave a Reply