LOVE this reminder from Canon  – your customers don’t care about your product, they care about what your product enables them to do better.

A Canon customer thinks: “I am amazing.  You should see what I can do with this Canon Rebel.  Look at these awesome pictures of my grandchildren.”

What can your customers do with your offering that they couldn’t do before?

For more about how to make your customers more awesome, check out Badass: Making Users Awesome by Kathy Sierra.