Love this unique positioning statement from tunecycles.com:
“Where most shops get filled up with a sea of bikes on the floor to sell, TUNE Cycles focuses more on you. We want to build you the perfect bike to compliment your riding style and body.”
I could also envision copy that shares their unique perspective on the downsides of buying a bike off the floor.
What’s your unique perspective? What common way of thinking are you punching in the face?