To be successful selling, develop your explanation skills.
When you confuse prospects they tune you out because it burns too many calories for brains to figure out what you’re saying.
The problem?
We take explanation for granted.
However, most people haven’t been taught how to explain things clearly.
Unless you realize explanation is a skill that can be learned and mastered you won’t focus on getting better at explaining.
By way of example, this 1930s car ad is the best explanation of aerodynamics I’ve ever seen.
Can you explain what you do in a way that invites prospects to care and motivates them to want to learn more?
